Dear Hiring Manager,
It’s frustrating trying to find a job, let alone a marketing job in our 140 character, sound bite, Social Media driven world.
Everyone’s marketing resume seems to read the same way: “I blog, I social media, I communicate…” Admittedly, mine partially reads the same way. That is to say, I’m trying to push my skills and experience across as quickly as possible, hoping that the person behind the desk reading 5000 resumes a day will move me into the let’s-actually-print-this-guy’s-resume-out pile.
Over the last few months though, I’ve personally found that my resume holds a dark stigma that looms like a stormy cloud.
For the last 2 years I’ve helped forge a company that I’m proud to be a part of: www.TheresDrinkingToBeDone.com.
We offer a distinctive way of spotlighting bars and events. We’re not the stereotypical ‘Yelp’ articles that many of the competitors are providing. Our style of writing paints an amusing and colorful picture. Our goal is to capture something with words, much like a snapshot for people to say, “Hey! I was a part of that!” As ‘Nightlife Promoters’ we strive to provide a service that blends nightlife, photographers, promotions and entertainers together.
The name itself is a stigma. To an outside observer we probably appear to be a bunch of nonstop partiers and here within are two problems.
1. Assuming we’re out partying 7 days a week.
Between coordinating the PR for different clubs and events and micromanaging several writers and two photographers to produce quality and timely submissions, our world is quite hectic. This isn’t a complaint. In fact, I personally thrive on deadlines and chaos. I believe it builds character and responsibility. Each employee is like a cog in a machine and if one slips up, everything else will too. That being said, there simply isn’t enough hours in the day for non-stop partying to be practical or possible.
2. A book is being judged by its cover.
In this case, it’s the website and my job. If there is one thing I’ve learned, it’s never judge a person on their looks, tattoos, or anything else for that matter. The bartender in the back with long hair and tattoos could turn out to be one of the most interesting and intelligent people you’ve ever met. Many have lent their wisdom and experiences to me to help avoid pitfalls in life. After all, they’ve heard all the stories of woe and success each night at the bar.
I’m not saying we don’t have an occasional social drink: A fine Cabernet with a steak or an aged whiskey on the rocks. Personally, I believe Don Draper (of Mad Men fame) does it best, wearing a finely crafted suit and sipping on glass of whiskey after closing a million dollar deal.
Alas, we’ve come into an age where ideals of the old are directly clashing with the new. Many older corporations don’t like change, and social media like Twitter, Facebook and Instagram are still seen as gimmicks.
Others see “There’s Drinking To Be Done and assume that we are what they have seen on television: ‘Celebrities’ that think partying is more fun than realism and weak moral characteristics.
The truth is I wouldn’t want to hire those type of people either. I want self-motivated, creative types that have an eye on the future with hardworking morals from the past.
And that’s exactly what we try to stand for.
Eye on the sky, feet on the ground.
M.S. and Team TD2BD